22 fresh Here’s Why
Commercial - Web release
Kip embodies what dedication means in sport and in life. From a kid's first swing of a bat to a grand slam at the World Series, 22 fresh, and the people behind are there to support you and, most of all, make sure you look fresh.
We worked with Kip to create a brand film that encompasses the values that shape the 22 fresh brand. Lead by director Stephen Hall, we were able to showcase Kip's love of his family, sport, and the brand synonymous with street and sportswear in Canada.